I have a mobile phone subscription, as do many of you I’m sure. My mobile phone company sends me a monthly mid-period statement to my phone of how much stuff I have left, depending on whatever bundle or package I have. I don’t know what my package is exactly. It’s cheap and cheerful, much like its owner.

I’m looking at the statement right now, and I have 98 minutes left across all networks, which is good. I also have 998MB of data left, which presumably means my allocation is a GB, because I don’t use it much outside of a wireless network.

Guess what? It also tells me I have 44,989 texts left this period. Yes, you read that right, 44,989 texts. WTF!! Clearly there is no or negligible cost to the company of processing a text message, and I can send them free with viber and whatsapp, including send photos and movies. But who in the marketing department decided that it would be a good idea a) to place a limit on this, b) to set it at 45,000 texts per month and c) to communicate how many I have left, when if I texted constantly for the period in question, 24/7, I couldn’t get through them all.

Give me something that is meaningful, something that I value. Otherwise you’ll make me angry. And you wouldn’t like me when I’m angry.

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