The latest argument with Mrs D – or, as I like to call it, a robust discussion – reminded me of how important it is in both our personal and business lives to communicate well.  Have you ever been in a group dynamic (dinner party, dialogue for 2, meeting) and noticed how often people interrupt each other?  How often somebody asks a question and the next person chooses not to answer it, and asks their own question or makes a statement pushing their own view or agenda?  Annoying, isn’t it?

I’m no saint, and it’s something I have to work on all the time, but I try to respect the other person and wait til they’ve finished talking, and then either answer their question or further the topic in some way.  It’s about respecting the person and what they have to say, and contributing something that gets you both nearer to where you need to be.  It’s basic marketing isn’t it?  Listen-absorb-consider-contribute.

OK, so sometimes people will ramble, have nothing of worth to say, or love the sound of their own voice, and you need to work with them a little.  But generally speaking (pun intended), it’s a case of ‘I know you’re hearing me, but are you listening?’

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