Is it possible to be both an early adopter and a laggard?  Of course.  Just because you might be more comfortable getting later to some ideas and technologies as an individual, doesn’t mean you can’t play the role of prime-mover in others.

It’s just a question or perspective, mind-set and attitude, which can change when you need it to.

It also makes it harder for us marketers to figure you out, because we have to do it properly.  It clearly raises the stakes for the hardest part of the segment-target-position triumvirate, namely the segmentation.

 

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